Creating your online presence
These days, if it's not on the Internet, it doesn't exist. Well, if you're not social, it will be hard for people to know what you are up to, let alone knowing that you are making a game! You don't spend months or years developing something only to have no one come to the party. But this can be fixed, and it does require a bit of planning and time, so be prepared, but I promise you it will be worth it in the end.
Do your research
If you're going for a job interview, you wouldn't go in there without having done a bit of research about your potential employer, the same goes for making a name for yourself. While it's good to get everyone's attention, ideally, you want to get noticed by the right people. One way to do this is to pay close attention to companies, products, and even individuals who are also in the same market as you; and observe who they interact with, what kind of social media tagging are they utilizing. For example, are they using a particular hashtag...