Building a nurturing workflow for an upcoming webinar
To build a nurturing workflow for a webinar, there are a few steps to follow, as outlined here:
- Integrate HubSpot and your preferred webinar platform: HubSpot integrates seamlessly with Zoom or GoTo Webinar, two of the most popular webinar platforms for businesses. To integrate either of these platforms to HubSpot, go to Settings | Integrations | Connected Apps, then click on Visit App Marketplace, as illustrated in the following screenshot:
Figure 9.38 – Connecting Zoom or GoTo Webinar to HubSpot
You will then be redirected to another page where you can insert a webinar in the search bar and see all the webinar tools that exist and are integrated with HubSpot. Choose your preferred platform. The process is illustrated in the following screenshot:
Figure 9.39 – HubSpot's App Marketplace
- Set up a webinar: First, be sure to upgrade to the webinar package in Zoom...
