We Make Data Business Ready

This chapter is about initiating and building a data team, sometimes called the Data Office, as this is a joint venture between data professionals and business stakeholders.

We will be covering about gaining support from key stakeholders and business teams with a successful, unique motto that laid the groundwork for future data management, fostering alignment around a shared and straightforward objective across diverse organizations and departments. After all, who could oppose the necessity for “business-ready data” to achieve success in marketing campaigns, CRM utilization, or revenue recognition? The ability to convey this uncomplicated message and goal marked a transformative moment, uniting like-minded individuals from various sectors, and encouraging them to actively embrace Data Quality (DQ) thinking.

During this stage, a centralized data team did not yet exist, and the company had not committed to such an investment. Consequently...