Summary

Finally, data and analytics open up a world of possibilities. However, when it comes to the first questions, you should consider why you want to measure certain things, what your organization stands for, and where you want to go. You then move on to providing information about the mission, vision, and strategy that will be developed.

Everything is built on this foundation! This is required so that an organization can eventually develop into one that can make decisions based on data. The big pitfall is that we start doing things because others are doing them, that we measure everything because we can measure everything, and that we eventually lose sight of the forest for the trees and swerve completely out of control through a fog of data. That can’t, and shouldn’t, be the goal.

After reading this chapter, we should have a better understanding of the data journey, including which steps to take and how to apply them to our daily lives. We talked about descriptive...