Marketplaces

A storefront is how you attract potential customers to your product. But to make people become real customers, you need to get enough of them to see your storefront and walk into your store. That is exactly what marketplaces do. In the physical world, a good example of a marketplace is a supermarket. The promise that a supermarket makes is that buyers can get everything they need in one single place. Instead of having to wander between different stores, possibly located distantly from one another, a buyer can simply walk into a supermarket. From a seller’s perspective, supermarkets can draw more potential buyers than single stores would. That’s exactly why marketplaces are an interesting distribution channel to explore.

In addition to promoting your API product by yourself, you can also make it available through API marketplaces to reach wider audiences. In 2023, the most popular API marketplaces included Rapid, Postman, and SwaggerHub. All these marketplaces...