You're reading from API Analytics for Product Managers Understand key API metrics that can help you grow your business

Product type Paperback

Published in Feb 2023

Publisher Packt

ISBN-13 9781803247656

Length 344 pages

Edition 1st Edition

Concepts

REST API

Author (1):

Deepa Goyal

View More author details

Table of Contents (24) Chapters

Preface

1. Part 1:The API Landscape

2. Chapter 1: API as a Product FREE CHAPTER

3. Chapter 2: API Product Management

4. Chapter 3: API Life Cycle and Maturity

5. Chapter 4: Building and Managing API Products

6. Chapter 5: Growth for API Products

7. Chapter 6: Support Models for API Products

8. Part 2: Understanding the Developer

9. Chapter 7: Walking in the Customer’s Shoes

10. Chapter 8: Customer Expectations and Goals

11. Chapter 9: Components of API Experience

12. Part 3: Deep Dive into Key Metrics for API Products

13. Chapter 10: Infrastructure Metrics

14. Chapter 11: API Product Metrics

15. Chapter 12: Business Metrics

16. Part 4: Setting a Cohesive Analytics Strategy

17. Chapter 13: Drawing the Big Picture with Data

18. Chapter 14: Keeping Metrics Honest

19. Chapter 15: Counter Metrics to Avoid Blind Spots

20. Chapter 16: Decision-Making with Data

21. The API Analytics Cheat Sheet

22. Index

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Business Metrics

If you want customers to find, use, and integrate your APIs, you need to make sure they have a great product experience. If you have built a low-friction, easy-to-navigate experience to deliver high-quality, reliable, and scalable APIs, your customers will see the value; and your business metrics, such as revenue, customer lifetime value (CLV), product adoption, and so on, will start to improve.

In Chapter 10, you learned about infrastructural metrics and how they help evaluate the core function and quality of your APIs. In Chapter 11, API Product Metrics, you learned how to measure the impact of your API experience by evaluating the product metrics. In this chapter, you’ll learn about the business metrics you need to set up and keep track of regularly in order to measure the business impact of your infrastructure and product development projects. You will learn about the following topics: