78. An Introduction to Android App Links
As technology evolves, the traditional distinction between web and mobile content is beginning to blur. One area where this is particularly true is the growing popularity of progressive web apps, where web apps look and behave much like traditional mobile apps.
Another trend involves making the content within mobile apps discoverable within web search and via URL links. In the context of Android app development, the App Links feature is designed specifically to make it easier for users to both discover and access content that is stored within an Android app even if the user does not have the app installed.