Money "is" made between events that "should" happen

"Most decisions should probably be made with somewhere around 70% of the information you wish you had."

– Jeff Bezos

The reality of short selling is that money is made in the time between events that "should" happen. Let me explain what I mean. When stocks reach unsustainable levels, they "should" go down. When companies are in complete disarray, they "should" go under. Between the fatal moment of implosion in orbit like an old satellite and the languishing purgatory of zombie stocks, they were not magically beamed down by some market Scottie. Between the time when they "should" go down and the time when they "should" go bust, the reality is that they actually "did" come down a long way, over a long time, unnoticed, unappreciated, but still in a very profitable way to a few savvy short sellers.

They faded from...