Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Newsletter Hub
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Advertising on Google: The High Performance Cookbook

You're reading from   Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

Arrow left icon
Product type Paperback
Published in Jun 2013
Publisher
ISBN-13 9781849685849
Length 372 pages
Edition Edition
Arrow right icon
Author (1):
Arrow left icon
Kristina Cutura Kristina Cutura
Author Profile Icon Kristina Cutura
Kristina Cutura
Arrow right icon
View More author details
Toc

Table of Contents (20) Chapters Close

Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Researching the Market and Competition and Setting Goals FREE CHAPTER 2. Setting up Your Account 3. Tracking beyond the Click 4. Structuring Your Account 5. Creating Relevant Keywords 6. Writing Compelling Ads 7. Budgets and Bidding 8. Running Display Ads 9. Remarketing to Past Visitors 10. Reporting and Analysis 11. Optimizing Performance 12. Advanced Strategies and Features 13. Managing AdWords Index

Making changes to campaign settings via AdWords Editor


If you need to make changes to campaign settings, like adjusting budgets or location targeting across multiple campaigns, you can do so easily and quickly through AdWords Editor.

Getting ready

Download AdWords Editor and sync your account to the application. Next, decide what changes you would like to implement across your campaigns and which campaigns you'll need to edit.

How to do it...

To adjust campaign settings through AdWords Editor:

  1. Open up AdWords Editor.

  2. Click on Get recent changes to ensure you are editing the current version of your account.

  3. Click on the Campaigns tab.

  4. Select the campaigns you wish to edit.

  5. Click to expand the Edit select campaigns panel.

  6. Here you can adjust campaign settings for multiple campaigns you select at once in bulk. For example, you can change all selected campaigns' ad rotation to optimize for conversions or adjust mobile bids across multiple campaigns.

  7. The campaigns you edit will be highlighted in bold in...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime
Banner background image