Twilio launched Verified By Twilio, that will show customers who is calling them and why

Verified by Twilio aims to show genuine callers

Due to privacy concerns, customers usually tend to reject a number of business calls daily, be it legitimate or illegitimate. As per Hiya’s State of the Phone Call report, Americans answer just a little more than 50% of the calls that they receive on their cell phones. As per a recent Consumer Reports survey, around 70% of consumers do not answer a call if the number flashes up as anonymous.  

But in this case, if the customer knows in advance as to who is calling and why then there is a possibility of such business calls not going unanswered. The project Verified by Twilio aims to let users know about why are they getting a call even before they actually press the answer button. It also aims to verify the business or organization that is calling for each of the calls.

The official press release reads, “For example, if an airline company is trying to contact a customer about a cancelled flight, as the call comes in, the consumer will see the name of the airline with a short note indicating why they are calling. With that information, that person can make the decision about stepping out of a meeting or putting another call on hold to answer this critically important call.”

Jeff Lawson, co-founder and chief executive officer, Twilio, said in a statement, “At Twilio, we want to help consumers take back their phones, so that when their phone rings, they know it's a trusted, wanted call.” 

Lawson further added, “A lot of work is being done in the industry to stop unwanted calls and phone scams, and we want to ensure consumers continue to receive the wanted calls. Verified By Twilio is aimed at providing consumers with the context to know who's calling so they answer the important and wanted calls happening in their lives, such as from doctors, schools, and banks.”

How Twilio plans to verify businesses?

Twilio is now creating a repository for hosting verified information of businesses and organizations as well as their associated brands that will populate the screens as soon as a call comes in. With the programmability of the Twilio platform, it will be possible for businesses and organizations to dynamically assign a purpose for each call to give better context. Twilio plans to involve no costs for businesses and organizations who would want to join the private beta. 

With Verified By Twilio, businesses and organizations might improve their overall engagement with their customers as the chances of their calls getting answered would be high and in this way, they would establish trust in traditional communications.

To know more about this news, check out the official post.

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