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WordPress 3 Search Engine Optimization

You're reading from   WordPress 3 Search Engine Optimization Getting your WordPress site well positioned on Google and Bing is a fine art that this guide covers brilliantly. From SEO basics to white-hat tips and tricks, you’ll learn to give your site the competitive edge.

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Product type Paperback
Published in Apr 2011
Publisher Packt
ISBN-13 9781847199003
Length 344 pages
Edition 1st Edition
Languages
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Table of Contents (20) Chapters Close

WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Getting Started: SEO Basics 2. Customizing WordPress Settings for SEO FREE CHAPTER 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding the Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress WordPress SEO Plugins Other SEO Resources Index

Repetitive links from common IP addresses


A supplemental consideration to receiving repetitive links from the same website would be receiving links from the same web server. Shared hosting accounts on web servers all share a common IP address, the numerical Internet identifier that pinpoints all websites. The IP address is like a signature—and it's a signature that search engines can follow. Search engines are wise to monitor IP addresses because link farms and content farms often share the same IP address with each other. Monitoring these IP addresses helps search engines ferret out unsavory link practices.

And so, links from the same IP address are most likely discounted by search engines. You will get credit for one link, but if multiple links originate from the same IP address, the search engines can fairly determine that the same site owner has linked more than once and the subsequent links are discounted.

The IP address of a website looks something like "111.222.333.444", four sets of...

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