Big data

Another real challenge for businesses today is the rapidly growing amount of data, which has been expanding dramatically across all organizations. Through the mass adoption of the Internet and social media, there is even more data out there that companies want to leverage to improve their sales and marketing operations.

Big data, as a topic, is the new science for dealing with datasets that are too large or complex to be dealt with using traditional data processing applications. It's the science of leveraging AI and ML to analyze systematically extracted information from a variety of sources.

Companies are starting to adopt the cloud in order to store mass quantities of data, integrate with social media platforms, and leverage big data technology to slice and dice this data. This way, they can gain business insights through AI, ML, and cognitive services, all in order to gain a business advantage over their competitors and big tech companies.

So, now the question is, how would...