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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

GDPR impacts technology, tools, people, and processes

To ensure compliance and an ability to meet the responsibilities of GDPR, organizations must recognize that they will need to implement not only the right technology, or tools, but also the right people and processes.

People required are:

  • Data subjects.
  • People who understand that GDPR implementation is everyone's responsibility.
  • Data protection officer(s).
  • Information asset owners.
  • People who will be responsive to inbound requests.

For processes, key questions are:

  • How will you manage, process, and execute inbound requests to ensure you are meeting GDPR requirements as a data controller?
  • How will you evidence your compliance? Consider factors such as being timely, auditable, and having the ability to report.
  • How do you know how well you are performing against your requirements?

For tools, key questions are:

  • Where will you track and manage the GDPR process and requests?
  • How will you accept GDPR requests from data subjects?
  • How will you allow...
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