Case study – user story mapping for a social media platform

In this case study, we will explore the process of using user story mapping to design and develop a social media platform called Connectify. The goal of Connectify is to provide users with a seamless and engaging platform for connecting with friends, sharing content, and discovering new interests. We will follow the journey of a product team as they utilize user story mapping to plan and prioritize the development of Connectify.

Defining the product vision

The product team conducts market research and identifies the need for a user-friendly and feature-rich social media platform. They envision Connectify as a platform that fosters meaningful connections, encourages content creation, and promotes user engagement.

Gathering user insights

The team conducts user interviews, surveys, and usability tests to gain deep insights into the target audience’s needs, preferences, and pain points. They identify...