To present an effective Story, you need to discover it in your data first. This sounds demanding, but actually it's not. If you have data to analyze, you also have a Story to tell. We don't have to be talented novelists to write a good Story. However, we can borrow some tips from them. First, let’s take a look at what every Story contains. In every Story, we can find the following elements:
- Introduction: In the introduction, we need to describe the setup of the situation and introduce the main characters. For example, in business, the situation often denotes the market context, while characters are brands that we are interested in.
- Conflict: The conflict phase is where we present the main problem. In this phase, we are usually faced with dilemmas where we need to choose the direction of the following steps in the analysis....
