Implementing MDM
As part of the fundamental design of an MDM strategy, consideration should be given to the system landscape, budget, and technical capabilities within an organization for implementing MDM. Several models for implementation exist and can be broadly bucketed into the following categories:
- Source of record
- Central registry
- Consolidated golden record
- Coexistence of the golden record
These different implementation methods are explained here.
Source of record
A single system can be identified as the source of record or definitive source of information. All data operations are performed in that one system or application. This implementation model is extremely simple, and therefore doesn't lend itself well to organizations of siloed departments or where data federation is necessary. Take my experience of the car dealership. I'm represented twice in the IT enterprise, as a prospect in one system and a qualified (and converted) sales...
