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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801817035
Length 458 pages
Edition 1st Edition
Concepts
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Author (1):
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Mike King Mike King
Author Profile Icon Mike King
Mike King
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Table of Contents (20) Chapters Close

Preface 1. Section 1 Customer 360 Component Products
2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER 3. Chapter2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution 7. Section 2 Architecture of Customer 360 Solutions
8. Chapter 6: Role of a Solution Architect 9. Chapter 7: Integration Architecture Options 10. Chapter 8: Creating a 360° View of the Customer 11. Chapter 9: Supporting Key Business Scenarios 12. Chapter 10: Enterprise Integration Strategies 13. Section 3 Salesforce-Certified B2C Solution Architect
14. Chapter 11: Exam Preparation Tools and Techniques 15. Chapter 12: Prerequisite Certifications 16. Chapter 13: Commerce and Integration 17. Chapter 14: Certification Scenarios 18. Assessments 19. Other Books You May Enjoy

Chapter 9: Supporting Key Business Scenarios

By this point, you should be comfortable recognizing and describing the capabilities of the various Salesforce products that make up a typical B2C solution architecture, especially the core B2C Commerce, Service Cloud, and Marketing Cloud components. Building on that baseline product knowledge, you've created a team that can support you by providing in-depth product knowledge and an understanding of the larger enterprise architecture context.

Finally, you know the most common options used in a Salesforce B2C solution architecture to integrate the component products and create a complete picture of customer data.

In this chapter, we'll move on to example business scenarios that span multiple products. We'll start by reviewing some of the resources from Salesforce that can streamline multi-cloud integration efforts aimed at specific business cases. Then, we'll use a couple of example scenarios to practice recognizing...

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