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Mastering the Art of Sales Engineering

You're reading from   Mastering the Art of Sales Engineering Develop essential skills and gain valuable insights for high-tech sales engineering success

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Product type Paperback
Published in Sep 2024
Publisher Packt
ISBN-13 9781835880968
Length 316 pages
Edition 1st Edition
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Authors (2):
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Jeffrey Silver Jeffrey Silver
Author Profile Icon Jeffrey Silver
Jeffrey Silver
Jason Mar-Tang Jason Mar-Tang
Author Profile Icon Jason Mar-Tang
Jason Mar-Tang
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Table of Contents (17) Chapters Close

Preface 1. Part 1:Understanding the High-Tech Sales Industry FREE CHAPTER
2. Chapter 1: Types of Organizations That Employ Sales Engineers 3. Chapter 2: Typical Sales Roles and Sales Processes 4. Chapter 3: The Sales Engineer 5. Chapter 4: Types of Sales Engineer Roles 6. Part 2:Necessary Soft Skills
7. Chapter 5: General Soft Skills 8. Chapter 6: Client-Facing Soft Skills 9. Chapter 7: Mastering Yourself and Helping Others 10. Part 3:Often Neglected Important Skills
11. Chapter 8: Road Warrior Fundamentals 12. Chapter 9: Administration 13. Chapter 10: Compensation and Legal Considerations for the SE 14. Chapter 11: Beyond the SE Role – SE Management 15. Index 16. Other Books You May Enjoy

Introduction to general SE operations

If we continue with our football analogy, you, the SE, are responsible for moving the ball from your 20-yard line all the way to your opponent’s 20-yard line (the Red Zone). That is a LOT of field to cover, and it is mostly your responsibility to navigate! From there, the account executive (AE) is typically responsible for actually getting the ball over the goal line (in essence, getting a purchase order from the customer). An old SE manager once told me, “You have to run this like you are running your own business.” This was great guidance given to me when I started my career as an SE, and it will help you to see your operation in a manner where you take initiative and ownership of the success of your team. Yes, you work for a company, but you do not have a 9-to-5 job. Instead, it is a dynamic role in which you are driven to obtain the technical win and that means for each customer, there will be challenges and nuances that...

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