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Mastering the Art of Sales Engineering

You're reading from   Mastering the Art of Sales Engineering Develop essential skills and gain valuable insights for high-tech sales engineering success

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Product type Paperback
Published in Sep 2024
Publisher Packt
ISBN-13 9781835880968
Length 316 pages
Edition 1st Edition
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Authors (2):
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Jeffrey Silver Jeffrey Silver
Author Profile Icon Jeffrey Silver
Jeffrey Silver
Jason Mar-Tang Jason Mar-Tang
Author Profile Icon Jason Mar-Tang
Jason Mar-Tang
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Toc

Table of Contents (17) Chapters Close

Preface 1. Part 1:Understanding the High-Tech Sales Industry FREE CHAPTER
2. Chapter 1: Types of Organizations That Employ Sales Engineers 3. Chapter 2: Typical Sales Roles and Sales Processes 4. Chapter 3: The Sales Engineer 5. Chapter 4: Types of Sales Engineer Roles 6. Part 2:Necessary Soft Skills
7. Chapter 5: General Soft Skills 8. Chapter 6: Client-Facing Soft Skills 9. Chapter 7: Mastering Yourself and Helping Others 10. Part 3:Often Neglected Important Skills
11. Chapter 8: Road Warrior Fundamentals 12. Chapter 9: Administration 13. Chapter 10: Compensation and Legal Considerations for the SE 14. Chapter 11: Beyond the SE Role – SE Management 15. Index 16. Other Books You May Enjoy

Typical Sales Roles and Sales Processes

Regardless of what company you work for and how big or small, you WILL be working as a team. That is the nature of professional high-technology sales. The size of your team will differ based on your company, but your ability to lock arms with your teammates in order to accomplish your joint objectives is part of what will make you (and your team!) successful.

So, what does this look like from a sales engineer (SE) perspective, and how can you most effectively interact with the different operational groups in the organization? In this chapter, we will go through each group (and their role) you will work with. We will provide examples to help better illuminate real-world situations and help you align yourself properly to both your business and your customers.

We will cover the following key topics in the chapter:

  • The core team
  • The extended team
  • Basic sales process
  • Sales team events
  • Breaking into the industry
...
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