Summary
In this chapter, we learned how the Mailchimp platform can help automate and expand how you stay in touch with your subscribed and transactional contacts and how you can leverage those opportunities to increase and drive engagement with them. We reviewed the many families of triggers and starting points that can be automated and their various possible applications. Finally, and most importantly, we talked about how we could roll all of these things together and practically apply this new skill together with some of the functionality we’ve previously covered, such as tagging.
In the next chapter, we will dive into leveraging Mailchimp Stores to build your digital market footprint.
