You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

18. Other Books You May Enjoy

Answers

Performance metrics are essential to modern product management because they provide empirical, quantitative insights into all aspects of a product’s health and performance. Metrics enable data-driven assessment of what’s working well and opportunities for improvement across dimensions such as user acquisition, activation, engagement, retention, and revenue growth. This allows product teams to optimize experiences, mitigate risks, align on goals, speed up iteration, and fuel strategic decisions with validated customer data as opposed to guesses.
Best practices for choosing effective metrics include tightly aligning to business goals and desired outcomes, avoiding vanity metrics that don’t provide meaningful insights, keeping the total metrics lean and focused, balancing quantitative and qualitative data, and revisiting metrics as business objectives evolve. Thoughtfully selected metrics tuned to outcomes provide the compass for data-driven product...