Crafting a compelling value proposition statement

After defining your value proposition through rigorous customer research and analysis of competitive differentiation, the next step is distilling everything into a concise, compelling statement that becomes your guiding light.

Exceptional value proposition statements eloquently encapsulate the following:

• Who your product is for
• The problem being solved
• Your unique solution
• The key benefit realized

Though compact, these statements pack a tremendous punch when executed skillfully. They provide a very clear reference that focuses messaging and positioning on what matters most to your ideal customers.

Consider how Mint.com, an online financial management tool, succinctly captured exactly who needs their product, the underlying frustration being addressed, their specific solution, and core benefit:

“Financial clarity for effortless budgeting. Intuitively track spending, set budgets, and control...