You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

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Table of Contents (19) Chapters

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

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Fueling growth – mastering GTM planning for growth product managers

As a growth product manager, your responsibilities surpass the typical duties of a product manager. You are accountable for driving fast and sustainable growth for both the product and the business. This section aims to provide growth product managers with a GTM planning strategy that builds upon the groundwork laid in the product roadmap phase to help them succeed in their endeavors.

Launching a new product successfully requires careful planning and research to identify and understand the ideal target market. By analyzing customer demographics, behaviors, needs, and the competitive landscape, product managers can tailor strategies to resonate with the audience that will provide the greatest value and revenue potential. Beyond product positioning and pricing strategies, we will now examine other elements that are critical for growth product managers to master.