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Gamification for Product Excellence

You're reading from   Gamification for Product Excellence Make your product stand out with higher user engagement, retention, and innovation

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Product type Paperback
Published in Sep 2023
Publisher Packt
ISBN-13 9781837638383
Length 350 pages
Edition 1st Edition
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Authors (3):
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Mike Hyzy Mike Hyzy
Author Profile Icon Mike Hyzy
Mike Hyzy
Bret Wardle Bret Wardle
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Bret Wardle
Mr. Gabe Zichermann Mr. Gabe Zichermann
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Mr. Gabe Zichermann
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Table of Contents (15) Chapters Close

Preface 1. Chapter 1: Gamification Basics 2. Chapter 2: Gamification for Product Managers FREE CHAPTER 3. Chapter 3: Gamification Frameworks and Experts 4. Chapter 4: Understanding Your User 5. Chapter 5: Game Mechanics and Psychology 6. Chapter 6: Designing a Gamification Strategy 7. Chapter 7: Implementing Your Gamification 8. Chapter 8: Challenges and Limitations in Gamification 9. Chapter 9: Selling Your Gamification Strategy 10. Chapter 10: Gamifying Your Product Development Processes 11. Chapter 11: Case Studies and Best Practices 12. Chapter 12: The Future of Gamification 13. Index 14. Other Books You May Enjoy

Further reading

  • Hunicke, Robin; LeBlanc, Marc; and Zubek, Robert, MDA: A Formal Approach to Game Design and Game Research, 2001, https://users.cs.northwestern.edu/~hunicke/MDA.pdf
  • Fogg, BJ, Persuasive Technology: Using Computers to Change What We Think and Do, Morgan Kaufmann, 2003
  • Rock, David, SCARF: A Brain-Based Model for Collaborating with and Influencing Others, 2008 https://schoolguide.casel.org/uploads/sites/2/2018/12/SCARF-NeuroleadershipArticle.pdf
  • Chou, Yu-Kai, Actionable Gamification: Beyond Points, Badges and Leaderboards, 2015
  • Eyal, Nir, Hooked: How to Build Habit-Forming Products, Portfolio, 2014
  • Marczewski, Andrzej, The Gamification Design Handbook: Even Ninja Monkeys Like to Play, 2023
  • Zichermann, Gabe; Cunningham, Christopher, Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps, O'Reilly Media, 2011
  • Werbach, Kevin; Hunter, Dan, For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking...
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