Marketing Discovery with Graphs
Data has played a pivotal role in marketing, empowering decision-making, and optimizing resource allocation for impactful campaigns. However, the inherent pseudonymity and complexities of blockchain data pose challenges for marketing teams where extracting maximum value is, in many cases, an ongoing opportunity.
One of the main applications that’s used by marketing teams is clustering, which involves organizing groups with shared interests for customer segmentation. This technique was very successful primarily in social networks, facilitating recommendation systems for products and fostering new connections.
Similar to social networks, blockchain data, with its wealth of transactions, holds immense potential to deduce preferences from a few interactions. Label classification is another valuable use case, allowing marketing teams to identify and target communities within the blockchain effectively. By discerning communities, data scientists...
