Questions

The following are some questions that will help you gauge your understanding of the topics discussed in this chapter. The answers are provided in the Assessments section at the end of the book.

1. When creating a custom trigger, it must be embedded as code on a website?
   1. Yes
   2. No
2. What two options are there to activating a journey?
   1. Audience
   2. Trigger
   3. Custom trigger
   4. Manually
   5. Segment
3. A goal for the journey is set out-of-the-box
   1. Yes
   2. No
4. You can always use AI to use the right channel to the audience?
   1. Yes
   2. No