Short-term and long-term goal setting

Setting short-term and long-term goals is important for product leadership because it helps to establish a clear direction for a product and the team working on it. Short-term goals provide a sense of immediate progress and accomplishment, while long-term goals provide a sense of purpose and a vision for the future.

In the following chapters, you will learn about why setting an analytics strategy is crucial for the success of your product. You will also learn about various analytical techniques for data mining, text analysis, time series analysis, and so on to help you interpret data and gather insights. You will also learn about goal-setting frameworks such as specific, measurable, attainable, relevant, and time-bound goals (SMART), (objectives and key results) (OKR), and north-star metrics to establish short-term and long-term goals that align with your product strategy.

You will also learn about strategic storytelling, which is a way of...