Summary

In Chapter 7, you learned how to map the developer journey and figure out who your customers are. In this chapter, you learned how to go a step further and create customer empathy maps and conduct qualitative and quantitative research to identify customer use cases and pain points. Using the framework in this chapter, you can create artifacts such as empathy maps, as well as gathering the data you need to align with your stakeholders.

When building complex products, it is often easy to lose sight of the end customer. You will need to align your team and all the stakeholders with the vision of driving customer value and driving success. Establishing a method of continuous user research that lets you learn more about different customer segments and personas and gain a deeper understanding of the pain points of these personas will be key to making sure that everyone on the team has the same understanding of the customer.

Now that you know what your customers want and what...