Conducting qualitative and quantitative research

You can use various techniques to reach out and connect with customers to stay informed on various pain points. Quantitative user research is research that gives you numbers, while qualitative research gives you information that is harder to fit into a calculation. What kind of research you do depends a lot on your research goals and what kind of data will help you understand your users’ needs the best.

Don’t think that either type of research is less important than the other. Both can give you valuable information that can help guide your design process and lead to great results.

For quantitative research, you use different types of user testing to collect and analyze data that is objective and can be measured. Quantitative data almost always consists of numbers, and its analysis is based on statistics, math, and computers. As the name suggests, the goal of quantitative user research is to get measurable results...