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API Analytics for Product Managers

You're reading from   API Analytics for Product Managers Understand key API metrics that can help you grow your business

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Product type Paperback
Published in Feb 2023
Publisher Packt
ISBN-13 9781803247656
Length 344 pages
Edition 1st Edition
Concepts
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Author (1):
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Deepa Goyal Deepa Goyal
Author Profile Icon Deepa Goyal
Deepa Goyal
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Table of Contents (24) Chapters Close

Preface 1. Part 1:The API Landscape 2. Chapter 1: API as a Product FREE CHAPTER 3. Chapter 2: API Product Management 4. Chapter 3: API Life Cycle and Maturity 5. Chapter 4: Building and Managing API Products 6. Chapter 5: Growth for API Products 7. Chapter 6: Support Models for API Products 8. Part 2: Understanding the Developer 9. Chapter 7: Walking in the Customer’s Shoes 10. Chapter 8: Customer Expectations and Goals 11. Chapter 9: Components of API Experience 12. Part 3: Deep Dive into Key Metrics for API Products 13. Chapter 10: Infrastructure Metrics 14. Chapter 11: API Product Metrics 15. Chapter 12: Business Metrics 16. Part 4: Setting a Cohesive Analytics Strategy 17. Chapter 13: Drawing the Big Picture with Data 18. Chapter 14: Keeping Metrics Honest 19. Chapter 15: Counter Metrics to Avoid Blind Spots 20. Chapter 16: Decision-Making with Data 21. The API Analytics Cheat Sheet
22. Index 23. Other Books You May Enjoy

Summary

In this chapter, you learned about user personas and mapping the user journey. Consumers of APIs have a view of the APIs that starts with their discovery of the APIs. Users will go through discovery, evaluation, integration, deployment, and observability stages before you can consider them to have successfully onboarded to your APIs. During this process, team members from different parts of the organization may work together to make decisions and put them into action. As the producer of APIs, it is important that you develop a deep understanding of all the different personas involved in making this buying decision.

Once you identify the various user personas for your APIs, you can work backward from the customer journey to identify their pain points, enabling you to measure exact customer pain points so that you can address them in a prioritized manner. A deep understanding of your users will empower you to communicate with your team and other stakeholders in a consistent...

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