Bringing it all together
Applying a data-driven approach to building products allows you to bring your team and stakeholders into alignment with the priorities you set and make you confident in the decisions you take. Some of the key benefits of a data-driven approach to decision-making are the following:
- You’ll be more certain of the decisions you make: Once you start collecting and analyzing data, you’ll probably find it easier to make confident decisions about almost any business challenge, whether you’re deciding to launch or stop selling a product, change your marketing message, expand into a new market, or do something else.
- Data performs multiple roles: On the one hand, it lets you compare what you have to what already exists. This helps you understand how any decision you make will affect your product roadmap.
Beyond this, data is logical, repeatable, and concrete in a way that gut instinct and intuition are not. By taking out the subjective...
