Case Study

The market

Given the size and resource constraints of Waterbear as a company, our case study would firmly be in the Visionaries category. Here, Waterbear’s greatest strength is that it’s an app with a lofty goal: to deliver robust mental health support to its users not through outside sources but through internal reflection. Though it’s an app you can freely share with a therapist, a friend, a partner, or any other external third party, it is meant to be a personal journey through your own journal prompts. Waterbear’s goals were quite visionary from the onset because its leadership team didn’t see NLP being leveraged in the form of a personal dashboard in the user experience for any of the other competing products out there. This sets it apart from its competition, which typically serves as either a simple mood tracker or as a connector to mental health networks and therapists. Bringing a holistic experience to its users meant...