Business Model Navigator
The Business Model Navigator (BMN), developed by the University of St. Gallen is a method to describe a business model (Oliver Gassmann, Karolin Frankenberger, Michaela Csik. The St. Gallen Business Model Navigator. Working Paper. University of St. Gallen. www.bmi-lab.ch. Accessed March 2018), (Oliver Gassmann, Karolin Frankenberger, Michaela Csik. The Business Model Navigator: 55 Models That Will Revolutionize Your Business. FT Press. 2015). Part of the navigator is a list of business model patterns that capture most of the existing business models.
There is no collective agreement on what an ideal part of a business model is. The BMC, with nine different sections (see the previous section, Business Model and Value Proposition Canvas), only covers the parts that the authors think are important for a business model.
A BMN business model pattern has only four dimensions: the Who, the What, the How, and the Value, as shown in Figure 4.5:
