Index
As this ebook edition doesn't have fixed pagination, the page numbers below are hyperlinked for reference only, based on the printed edition of this book.
A
advanced analytics
using, in business 4
Akaike’s Information Criteria (AIC) 92
analysis of variance (ANOVA) 26, 27
Apriori algorithm
used, for performing market basket analysis 143-148
used, for product bundling 142, 143
B
Bayesian Information Criteria (BIC) 92
binary logistic regression 95
business operations
improving, with web analytics 235
business-to-business (B2B) 176
C
causality 32
causation 32-37
choice-based conjoint 81
churn 154
client segments
creating 190-196
clustering 41, 42, 193
clusters
as customer segments 196-206
conjoint analysis 80, 81
conjoint studies 80
uses 80
conjoint experiment
designing 82, 83
correlation 29
correlation heatmap 32
correlation matrix 29-31
corr method...
