Chapter 6. Managing your Site
It seemed as though 2011 marked the year of technology outages for some of the world's most reputable companies. The Sony PlayStation Network was hacked twice, resulting in 93,000 account suspensions, 70 million BlackBerry users experienced a three-day e-mail and Internet blackout,, and www.WordPress.com came under a denial-of-service (DoS) attack—the largest in its history, which affected nearly 18 million popular blogs, including CNN and TechCrunch. While it's certainly difficult to anticipate problems of this magnitude, contingency plans can make all the difference when experiencing downtime.
We learned the significance of measuring site statistics in the last chapter for your social media efforts. Site maintenance is no different. A well-managed site is as important as a well thought-out social media marketing campaign. It's essential to your credibility and reputation. Here's what we'll learn in this chapter:
Three aspects of maintenance and how to approach...
