Objects are a key element in Salesforce CRM as they provide a structure for storing data and are incorporated into the interface, allowing users to interact with the data.
Similar in nature to a database table, objects have the following properties:
- Fields, which are similar in concept to a database column
- Records, which are similar in concept to a database row
- Relationships with other objects
- Optional tabs, which are UI components to display the object data
Let's take a look at standard objects and custom objects in the following sections.