Part 2: Architecture of Customer 360 Solutions

This is the heart of B2C Solution Architecture. This part takes what we learned about the various Salesforce products in the ecosystem and starts to draw it all together. We’ll start by focusing on how to build a successful team, structure discovery, analyze requirements, and document a technical solution. We’ll cover integration options, including Salesforce productized connectors and integration accelerators, as well as middleware-based integration solutions. We’ll also cover customer data architecture best practices and business scenarios built on the Customer 360 ecosystem. Finally, the complexities introduced by larger enterprises will form the basis of the last chapter of this part.

The role of a Solution Architect includes making informed integration decisions and getting the important things right up front to add business value through use cases. This part contains the following chapters:

• Chapter...