You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Chapter 5: Salesforce Ecosystem – Building a Complete Solution

Service Cloud, B2C Commerce, and Marketing Cloud are the three pillars of a successful B2C solution on Salesforce. That being said, there's a whole lot more involved in successful direct-to-consumer selling than that!

This chapter covers some of the many Salesforce products that can complement the core solution. While it's certainly not necessary to build your entire B2C solution on Salesforce products, there are often advantages to using Salesforce products where possible. For example, you don't have to use Salesforce Order Management (OM) for order processing, but if you do, your B2C Commerce orders will automatically be sent to OM when they're ready for exporting on the storefront, saving you potentially significant integration effort.

Many of the products mentioned in this chapter, such as MuleSoft and Tableau, are built on completely different technology platforms than any of the products...