Analyzing the data

In order to efficiently analyze the data, we recommend first preparing the raw data and then compiling the results before diving into the analysis.

Preparing the raw data

The raw data is the starting point for the analysis, but that raw data comes in different formats for the different types of studies we are covering in this book. 

Remote moderated studies

As this type of study is usually recorded, ideally the sessions should be transcribed. This is especially recommended when the number of participants is larger, the scope of the study more extensive, and the agreed deliverable requires this level of detail. A transcription service will provide a written version of what is said during the session, preferably timestamped. They are very useful because they allow the UX researcher to access specific content more efficiently than they would by navigating within the actual recordings. They also provide the researcher with the ability to search through the session using keywords...