What is OmniStudio?

OmniStudio is the engine behind the customized, industry-specific offerings that run on the new part of the Salesforce platform called Salesforce Industries. It was originally built by Vlocity, an independent company that was acquired by Salesforce in 2020. Founded in 2014, Vlocity pioneered the concept of Industry Cloud on the Salesforce CRM platform, quickly gaining momentum and making it to the Forbes Cloud 100 list for three consecutive years in 2017, 2018, and 2019.

As of the time of this writing, Salesforce Industries caters to 15 industries. Just three years ago, before the acquisition of Vlocity, it served only six. Then, nine new industries were recently added, sharing the OmniStudio toolset, reusing existing and adding new industry-specific components:

Figure 1.1 – The acquisition of new industries over three years by the Salesforce Industries platform

While each industry has its common business processes, the...