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Microsoft Dynamics 365 AI for Business Insights

You're reading from   Microsoft Dynamics 365 AI for Business Insights Transform your business processes with the practical implementation of Dynamics 365 AI modules

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Product type Paperback
Published in Mar 2024
Publisher Packt
ISBN-13 9781801810944
Length 178 pages
Edition 1st Edition
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Author (1):
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Dmitry Shargorodsky Dmitry Shargorodsky
Author Profile Icon Dmitry Shargorodsky
Dmitry Shargorodsky
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Toc

Table of Contents (18) Chapters Close

Preface 1. Part 1: Foundations of Dynamics 365 AI
2. Chapter 1: Introduction and Architectural Overview of Dynamics 365 AI FREE CHAPTER 3. Chapter 2: Microsoft Dynamics 365 AI Architecture and Foundations 4. Part 2: Implementing Dynamics 365 AI Across Business Functions
5. Chapter 3: Implementing Dynamics 365 AI for Sales Insights 6. Chapter 4: Driving Customer Service Excellence with Dynamics 365 AI 7. Chapter 5: Marketing Optimization with Dynamics 365 AI 8. Chapter 6: Financial Analytics with Dynamics 365 AI 9. Part 3: Advanced Applications and Future Directions
10. Chapter 7: Leveraging Generative AI in Dynamics 365 11. Chapter 8: Harnessing MS Copilot for Enhanced Business Insights 12. Chapter 9: “Virtual Agent for Customer Service” in the Context of MS Copilot and Microsoft Dynamics 13. Chapter 10: Fraud Protection with Dynamics 365 AI 14. Part 4: Looking Ahead
15. Chapter 11: Future Trends and Developments in Dynamics 365 AI 16. Index 17. Other Books You May Enjoy

Real-world examples and best practices in marketing insights

In demonstrating the practical applications of Dynamics 365 AI in marketing, this section delves into three complex and detailed use cases. Each case study showcases the strategic implementation of AI-driven marketing insights and the resultant business transformations.

Example 1 – Hyper-personalized campaigns by a fashion e-commerce platform

Background: A leading e-commerce platform specializing in fashion sought to refine its marketing approach by moving beyond generic demographic-based targeting.

Application of Dynamics 365 AI

Leveraging Dynamics 365 AI, the platform developed a multi-tiered customer segmentation model. This model used AI to analyze customer data, including past purchases, browsing behavior, and social media interactions. Dynamics 365 AI identified not only broad segments but also micro-segments within their customer base, such as “eco-conscious buyers” or “trend...

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