Leveraging AI for customer segmentation and targeting

In today’s data-rich digital landscape, the role of AI in revolutionizing customer segmentation and targeting is undeniable. Dynamics 365, combined with advanced AI algorithms, elevates this revolution, bringing forth intricate, data-driven, and actionable insights that empower businesses to interact with their audiences in more personalized and impactful ways.

Segmentation beyond the surface

Historically, customer segmentation was largely demographic. Businesses would categorize their audience based on age, gender, geographic location, and perhaps income. But with the introduction of AI, this has evolved dramatically. Now, companies can not only use demographic data but can also delve deep into psychographic segmentation, categorizing customers based on lifestyles, behaviors, and preferences.

Consider a streaming service platform that previously segmented its audience as “young adults aged 18-25.”...