Analyzing fluctuation of customers

Every company takes care of its customers, or at least it should, because it is relatively easy to lose one while it's much harder to acquire a new one.

There are many ways to perform analysis on customers. In this recipe, we are going to highlight a few techniques that allow us to get some easy to understand indicators:

• The number of loyal customers

• The number of new customers

• The number of lost customers

• Which customers are in a particular group

The idea is pretty simple to understand, so let's start.

Getting ready

Start SQL Server Management Studio and connect to your SSAS 2012 instance. Click on the New Query button and check that the target database is Adventure Works DW 2012.

In this example we're going to use the Customer and Date dimensions and the measure Customer Count which can be found in the Internet Customers measure group. Here's the query we'll start from:

SELECT
   { [Measures].[Customer Count] } ON 0,
   { [Date].[Fiscal].[Fiscal Quarter].MEMBERS...