Marketing Automation Setup

We’ve said it before and we’ll say it again: the modern era has conditioned users to expect an easy, tailored experience when they engage with your organization. Central to this is sending the right message to the right person at the right time. This expectation of timely, personalized communication extends far beyond good customer support queues and merely logging into your Salesforce Experience Cloud sites. Users also expect tailored experiences from you when they leave your properties. Users expect engagement from multiple channels now, whether it’s relevant personalized emails, promotional texts, or Google Display ads.

Modern websites are now equipped with many tracking mechanisms to collect and analyze user behavior, with the end goal of ensuring that they can communicate with users wherever they go. From cookies to APIs calling different Customer Data Platforms (CDPs) and Data Management Platforms (DMPs), data is being used...