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Mastering Magento 2

You're reading from   Mastering Magento 2 Maximize the power of Magento 2 to create productive online stores

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Product type Paperback
Published in Jun 2016
Publisher Packt
ISBN-13 9781785882364
Length 340 pages
Edition 2nd Edition
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Concepts
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Authors (3):
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Bret Williams Bret Williams
Author Profile Icon Bret Williams
Bret Williams
Bret Williams, for over 20 years, has engineered the creation of hundreds of websites, including many profitable e-commerce properties and several Internet firsts. Beginning with version 1.3 of Magento CE, Bret began an odyssey of becoming one of the foremost experts on leveraging Magento to build successful online businesses. Today, as CEO of novusweb llc, Bret continues to provide e-commerce management services from his office in Austin, Texas. Bret authored the wildly popular Mastering Magento, and he is the co-author of Magento 2 Administrator's Guide (Packt Publishing) with his wife and business partner, Cyndi. His company also owns MageDaily website, a Magento news and reviews blog, and MageRevolution, which sells Magento enhancements.
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Jonathan Bownds Jonathan Bownds
Author Profile Icon Jonathan Bownds
Jonathan Bownds
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Jonathan Bownds is an e-commerce professional living in the sunny climes of Austin, Texas. He got his start working in technology around 1998, and he promptly gravitated toward Linux, system administration, security, and open source projects. He's been embroiled in something related to one of these topics ever since. He is currently a partner at Praxis Information Science, a web development company that specializes in tackling interesting Magento problems and helping merchants make a go of it in the wild and woolly frontier of e-commerce. Beside work, he enjoys spending time with his wife and two boys, playing tennis, reading, and in an ongoing search for the best breakfast taco in Texas.
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Andre Gugliotti Andre Gugliotti
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Andre Gugliotti
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Toc

Table of Contents (13) Chapters Close

Preface 1. Planning for Magento 2. Installing Magento 2 FREE CHAPTER 3. Managing Products 4. Designs and Themes 5. Configuring to Sell 6. Managing Non-Product Content 7. Marketing Tools 8. Extending Magento 9. Optimizing Magento 10. Advanced Techniques 11. Pre-Launch Checklist Index

Search engine optimization

Without exception, for an online store to prosper it has to have customers. Attracting customers comes from a variety of efforts, including search engine rankings. There are a number of SEO-related activities for increasing traffic, from blog postings and backlinks, to product descriptions and reviews. For pre-launch purposes, you want to make sure to do the initial tasks that will add to the SEO arsenal.

Meta tags

If you intend to use meta tags as part of your Search Engine Optimization, see Chapter 7, Marketing Tools, for specific procedural information.

Analytics

In your Magento backend, under Stores | Configuration | Sales | Google API, is a panel titled Google Analytics. To have Magento automatically include a Google tracking code on each page of your site, set Enable to Yes and enter your Google Analytics ID in the Account Number field.

Sitemap

If you did not already do it after reading Chapter 7, Marketing Tools, configure and activate your Magento store sitemap...

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Authors (3)

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Profile icon Gugliotti
Gugliotti
Read more
See other products by Gugliotti
Profile icon Bret Williams
Bret Williams
Bret Williams, for over 20 years, has engineered the creation of hundreds of websites, including many profitable e-commerce properties and several Internet firsts. Beginning with version 1.3 of Magento CE, Bret began an odyssey of becoming one of the foremost experts on leveraging Magento to build successful online businesses. Today, as CEO of novusweb llc, Bret continues to provide e-commerce management services from his office in Austin, Texas. Bret authored the wildly popular Mastering Magento, and he is the co-author of Magento 2 Administrator's Guide (Packt Publishing) with his wife and business partner, Cyndi. His company also owns MageDaily website, a Magento news and reviews blog, and MageRevolution, which sells Magento enhancements.
Read more
See other products by Bret Williams
Profile icon Jonathan Bownds
Jonathan Bownds
Jonathan Bownds is an e-commerce professional living in the sunny climes of Austin, Texas. He got his start working in technology around 1998, and he promptly gravitated toward Linux, system administration, security, and open source projects. He's been embroiled in something related to one of these topics ever since. He is currently a partner at Praxis Information Science, a web development company that specializes in tackling interesting Magento problems and helping merchants make a go of it in the wild and woolly frontier of e-commerce. Beside work, he enjoys spending time with his wife and two boys, playing tennis, reading, and in an ongoing search for the best breakfast taco in Texas.
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See other products by Jonathan Bownds
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