Service-based business model
Service-based businesses are ones where the entrepreneur may offer an intangible product, such as consultations, and we’re going to review what channels and strategies might be most helpful to them.
Type of business
This business is a consultation business. It provides services such as consultation and creates digital content related to digital marketing for its clients.
Background of the business
This business is as follows:
- Age: 10 years
- How have they sold up to this point?: As a digital content creator, it predominantly sells intangible services in the form of affiliate marketing services through its social media and email campaigns. It sells courses through its website, and it sells consultation services to those looking to break into the same field. As with most digital content creators, varied income and marketing streams are key to their sustainability.
- Digital presence?: Prior to leveraging Mailchimp, it had a...
