Targeting content to audiences

Targeting content to audience is a robust application for the end user to experience. It's a new app feature by Liferay 6.2 known as Audience Targeting. The Liferay Audience Targeting app is available to both community and enterprise editions in Marketplace. This app allows you to divide your audience into user segments and target specific content to specific user segments. You can also create campaigns for different user segments. It also allows you to analyze the campaigns very effectively with the analytics program. You can configure user segments by setting the website to display different assets to different users. Campaigns allow you to set specific content to be displayed to different user segments for fixed time periods. It also allows you to extend the communication to the targeted user segments with the selected content.

Let's say that in Palm Tree Publications, the marketing team needs to target the online customer by publishing the advertisement...