Chapter 2. Configuring Joomla!'s SEO Options
Out of the box, Joomla! includes a number of options that can be configured to provide a basic search engine friendly site, and lays the groundwork for your on-going SEO efforts. In this chapter we look at the default options, what they mean, and how to optimize them. While the default SEO options in Joomla! provide you with basic features you need, such as Search Engine Friendly URLs, this is just the beginning of what you can — and should — do to optimize your site effectively.
The topics covered in this chapter include:
Creating basic Search Engine Friendly URLs
Optimizing URLs
Using URL aliases
Controlling the title tag
Creating and optimizing your metadata
Setting up Search Engine Friendly URLs
Let's start by getting a clear definition of what it means for a site to have Search Engine Friendly URLs.
Sites created with content management systems like Joomla! rely on interaction with the database for the display of content. Accordingly, the URLs...
