Who this book is for?

This book is intended for traditional product managers, product marketing managers, product leaders, and start-up founders of product-led organizations. To fully benefit from this playbook, a basic understanding of core product management principles across the product development life cycle is necessary. This includes processes such as ideation, roadmap planning, requirements analysis, and go-to-market. Professionals in product roles focused on execution, rather than strategic leadership, will also derive immense value from the frameworks outlined to evolve into growth drivers.

Additionally, some knowledge of marketing strategies related to positioning, messaging, and campaigns is helpful to contextualize the growth tactics discussed in the book. A data-driven mindset and analytical approach will further allow you to comprehend and apply the data-centric methods for customer understanding and product optimization. Whether leading full-cycle development or specialized aspects such as customer research or life cycle engagement, this guide will equip those with foundational PM experience to transition into the emerging domain of product-led growth.