Leadership buy-in
Creating buy-in from your leadership team to fund a product driven by gamification requires strategic thinking, persuasive communication, and relationship-building skills. In the following sections, we will explain Barbara Minto’s Pyramid Principle and Dale Carnegie’s guidelines to help you effectively present your case and secure the support of your leadership team.
Identify your central idea or essential message to apply the Pyramid Principle to your gamification proposal. This concise statement should capture the essence of your proposal, such as “Gamification can significantly improve user engagement and drive business results.”
Next, break down your central idea into logical groupings of supporting arguments. You will base your groupings on different aspects of gamification, such as its impact on user behavior, psychological principles underlying its effectiveness, and thriving industry examples. Provide evidence and data to...
